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Bacal nails it! While more are messing with the entanglements of Customer Satisfaction which leads to no where...he addresses the specifics head on and focuses on the greater picture and ultimate goal of the Customer Experience which leads to Loyalty. Excellent job! (Macy in Oklahoma, 2013)
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One of the best things I learned from this book is how to turn a negative experience into a positive one. Using the tools from this gem of a book I have calmed people down, turned bad situations into good, and kept customers who would have otherwise left us and written ten nasty reviews in their wake. It is so empowering to be able to do that, rather than feel awful and abused. This is a must buy, must read for people who work with customers day in and day out. Do it for your own sanity, and to help improve your own job performance and satisfaction! (E. Meehan, California, 2012)
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Anyone who serves the public should have this book. It gives advice for everyone from the order taker at the fast food restaurant to higher level management. It also gives different techniques for different situations (ie retail store, office, call center etc.) I have only had this book for a few weeks and already I have improved my customer service skills. It's a wonderful tool.  (Lisa S. NJ)
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Locational Errors In Communication



Location makes a difference in communication even if the same language is spoken

A locational error happens when the person communicating assumes that someone from a different location, country, etc has the same meaning for words as him or herself. Results can be funny, but are often annoying because of the misunderstandings that result, even if both parties speak the same language.

Despite the fact that both England and the U.S. both speak English, some words and phrases mean different things in different places, and sometimes the exact opposite. David Ricks explains that a British and American firm were attempting a joint business venture. Agreements were made about what issues were to be discussed, and which were to be "tabled".

Unfortunately the meaning of "tabled" is exactly opposite for England and the U.S. In the U.S. tabling a motion means to avoid discussing it. In England the same phrase means bringing it to the table to discuss it. (You have to admit the British version makes more sense.)

The result was great frustration as neither side could figure out why the other was being so stubborn.

The morale: Even when people seem to speak the same language, location can completely change meanings to create misunderstanding, and that can occur, not only between countries, but between regions of a country.

 

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Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.

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