Popular Features

 

What Are Strategic Planning Goals?

Once you've established a vision, mission and role, and done internal and external scans, you should have enough information to set goals for the period that your strategic plan covers. What's the nature of these goals?

Obviously, the goals you define as part of your strategic plan should describe what the company as a whole need to achieve to be successful over the life of the strategic plan. These goals should be IMPORTANT, apply to the entire organization, and the links between the goals and company success should be clear and obvious. The goals should be measurable -- specific enough so that it's possible to determine whether you are progessing satisfactorily towards the achievement of the goals, and/or so you can examine whether they have been achieved.

Goals in your strategic planning can be either result oriented, or process oriented, although it's probably better to have results oriented goals. Here are examples of results oriented goals:

  • increase market share by 10%
  • increase share price by 5%
  • increase return on capital investments by 10%

Here are some samples / examples of more process oriented goals"

  • reduce employee turnover by 10%
  • bring three new products to market
  • register 3 new patents

Notice that in both cases the goals are measurable, but the first set focuses more on results or the bottom line, while the second set focuses more on important things that need to be achieved so as to indirectly affect the bottom line (presumably).

Here's some examples and samples of bad goals in a strategic plan:

  • Become the most regarded company in our field (too vague, hard to measure - could be part of a role statement, though)
  • Improve our customer service (way too vague)
  • Hire and retain more talented staff (again, way too vague

About Company

Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.

About

Robert Bacal

About The Company
About Our Seminars
About Our Websites
Privacy Policy

Our Related Websites

Building Bridges Between Home And School For Educators
Just for teachers, administrators and school staff

Angry Customer Guides and Defusing Techniques
Hundreds of tips and techniques for dealing with nasty people.

Customer Service In Government

A site dedicated to those in the public sector who deal with difficult, angry, frustrated taxpayers.

Bacal & Associates Store
Free and paid guides, books, and documents on business, management and more.

We Believe

  • Training sessions should ALWAYS be customized to fit YOUR context.
  • Our role is to make you self-sufficient and self-sustaining.
  • Fees should be reasonable, fair, and flexible to fit different budgets.
  • The only way to further success is to challenge the existing "wisdom" through critical thinking and basing our services and books on a complex reality.
  • SHARING is the cornerstone of our Internet sites, which is why we created our FREE resource centers to share the resources and references we use.

Get in Touch

  • Phone:
    (613) 764-0241
  • Email: ceo@work911.com
  • Address:

  • Bacal & Associates
  • 722 St. Isidore Rd.
  • Casselman
  • Ontario
  • Canada, K0A 1M0





<-- amazoninternationalcode --> <-- end -->