Strategic Planning Frequently Asked Questions and Answers

What Should Strategic Goals Reflect In Terms of Strategic Planning

Your strategic goals, as part of the strategic planning process MUST reflect the analyses you use in the strategic planning process (otherwise all that work is wasted). Your strategic goals should:

• reflect the general themes of your vision, role and mission
• reflect the business realities outside of your company (as identified in your environmental scan)
• reflect the business and capabilities internal to your company (also as identified in your environmental/internal scan)
• reflect your strengths, weaknesses, and opportunities and strengths you've identified if you've used a SWOT analysis

Remember that you want your entire organization to be aligned, or aimed at the achievement of your strategic goals, and for this to happen your strategic goals need to be aligned with (or consistent with and supporting of) all the other parts of your strategic plan.