Top : Social Media

Social Media

Resources:

Giving The Business to Social Media - The Book

Giving The Business To Social Media - Hype, Hope, Bust, Reality is our work in progress critiquing the general "wisdom" about the need to be involved in social media. It explains why much of what is accepted is in fact, unproven and wrong. This section includes excerpts, prepublication material, and out-takes from the book. It is not currently available, stay tuned for publication information.

Twitter - Updates, Behavior, Value

Twitter is a weaker sister in the world of social media due to its limited features, and thus limited value to businesses. As such the company tends to scramble to add new catchy features within the existing structure which don't add value either. As their CEO said recently, "no strategy". Here we'll discuss Twitter, it's usefulness, and whether it will be around much longer.

Window On Social Media

From Giving The Business To Social Media - Hype, Hope, Bust, Reality, these pieces are from special sections of the book that highlight interesting, odd or contradictory information about social media and business

Business To Business-B2B - Where Social Media Meets Business

Many businesses do not deal directly with consumers, but with other businesses. In this section you'll find articles and help with providing excellent customer service and via social media in addition to marketing toon a business to business basis. The jury is still out on effectiveness.

Social Media Platforms

There are at least a hundred social media platforms. Here we'll provide advice and insight to help you understand them and you'll find some insights about Facebook, Twitter, and LinkedIn you won't find elsewhere