Feature Communication Articles

Communication Topics

Relatiionship Killer Crossword Puzzle

Challenge yourself and learn about destructive communication with this unique free puzzle.

Featured - Relationship Rescue!

Special Help: Learn To Communicate With Even The Most Upset People and Customers

Don't let difficult, angry customers control you. Learn to take control, stay cool, and remain professional in the toughest situations

Reviewer Praise From Amazon Readers

Bacal nails it! While more are messing with the entanglements of Customer Satisfaction which leads to no where...he addresses the specifics head on and focuses on the greater picture and ultimate goal of the Customer Experience which leads to Loyalty. Excellent job! (Macy in Oklahoma, 2013)
Five Stars on Amazon

One of the best things I learned from this book is how to turn a negative experience into a positive one. Using the tools from this gem of a book I have calmed people down, turned bad situations into good, and kept customers who would have otherwise left us and written ten nasty reviews in their wake. It is so empowering to be able to do that, rather than feel awful and abused. This is a must buy, must read for people who work with customers day in and day out. Do it for your own sanity, and to help improve your own job performance and satisfaction! (E. Meehan, California, 2012)
A five star review

Anyone who serves the public should have this book. It gives advice for everyone from the order taker at the fast food restaurant to higher level management. It also gives different techniques for different situations (ie retail store, office, call center etc.) I have only had this book for a few weeks and already I have improved my customer service skills. It's a wonderful tool.  (Lisa S. NJ)
Another satisfied reader

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Communicating With and Within Social Media and Social Networks

Advice, Questions and Answers About Communicating In Social Networks And On The Internet

Although the technologies to create and use social networks (the new buzzword for both new and old approaches for online interaction) have been around for decades, it's been only more recently that they have been available and used by the "masses". During the first decade of the 2000's, people have flocked to Facebook, LinkedIn and Twitter, the in millions, while other platforms such as YouTube provide ways to share media in social ways.

As with email, and bulletin board systems in the past, there is a knack, and skill to participating and using media for communication. It's easy to assume that interacting on, let's say, Twitter, or Facebook is just like e-mail. It may not be. There will always be some similarities and some differences.

Our FAQ's About Communicating On Social Media

We will cover both basic and advanced topics about social media platforms, but we're going to take a wide path to the discussion of communication, because of a) the popularity of these platforms, b) the desire on the part of business to use them effectively, and c) the apparent simplicity, but underlying complexity of succeeding with them.

As always you are welcome to comment via the comment and interactions sections at the bottom/side of each question and answer page.

Writing For Social Media

There are a number of significant differences involved in writing on social media platforms versus writing for print media, or even compared to writing for a website. Here are some articles on the topic of particular relevance to those who are writing to achieve some specific PURPOSE, often on behalf of a business.

What's The Main Difference Between Writing For Print, and Writing For Major Social Media Platforms?

What's The Difference Between Writing For Purpose, and Vanity Writing Online?

The Basics of Social Media and Social Networking


About Company

Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.


Robert Bacal

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Our Related Websites

Building Bridges Between Home And School For Educators
Just for teachers, administrators and school staff

Angry Customer Guides and Defusing Techniques
Hundreds of tips and techniques for dealing with nasty people.

Customer Service In Government

A site dedicated to those in the public sector who deal with difficult, angry, frustrated taxpayers.

Bacal & Associates Store
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We Believe

  • Training sessions should ALWAYS be customized to fit YOUR context.
  • Our role is to make you self-sufficient and self-sustaining.
  • Fees should be reasonable, fair, and flexible to fit different budgets.
  • The only way to further success is to challenge the existing "wisdom" through critical thinking and basing our services and books on a complex reality.

Get in Touch

  • Phone:
    (613) 764-0241
  • Email: ceo@work911.com
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  • Bacal & Associates
  • 722 St. Isidore Rd.
  • Casselman
  • Ontario
  • Canada, K0A 1M0

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