This is a fourteen minute video taken during an interactive seminar featuring Bradford on the topic of strategic planning, and with reference to providing service to customers.
Learn about core competencies, and strategic competencies, concepts useful to businesses of any size at all.
Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.
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