Have you ordered something via a Facebook ad and received something different than what you ordered — an item with no value at all. And if you paid for it via PAYPAL you are probably up the creek without a paddle. Here’s the scoop. Chinese…
Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and corporations, AND a way to market that has virtually no direct cost: Cross and Co-Marketing….
There are really THREE stages of business growth for small businesses (defined as having less than 100 employees). The first is the solo entrepreneur who starts the business and operates it as the sole person in the business, perhaps sometimes assisted by external resources (family…
The biggest challenge for self-publishing book authors is generating sales. Marketing is the bane of an independent writer’s existence, since most of us don’t have anything but a minimal budget for book promotion. Obviously, there are multiple ways and channels to get exposure for your…
Many people learn their business principles via schooling, training courses, books, or even by trial and error. Trial and error is a poor method because the mistakes you make due to not knowing the in’s and out’s of running a business can put your business…
Since all people are subject to various cognitive biases on a regular basis, at least some of those biases act as double edged swords — they can negatively impact on a business owner’s decision making by distorting the reality of the business and the market….
LinkedIn is the major social media platform for business oriented people. If you are like many others, you may post longer articles, and updates, but you probably believe that commenting on others’s posts is a good thing. And in fact it should be. However, if…
Cognitive biases are not just the stuff that researchers and psychologists discuss and analyse. They play critical roles in how we make decisions as small business owners and operators, but they also affect our decisions made as purchasers of services and products from other vendors….
We view the world through a range of prisms and distorting “googles”. All of us. In turn we make decisions everyday that affect our lives and small businesses. However we all suffer from cognitive biases that can throw our decision-making off due to reality distortion…
How My Online Content Spurred My First Book Contract I once played guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…
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