Often times, small business operate in spaces where a lot of the competition comes from big corporations or much larger companies. This can feel daunting, but in fact, small businesses have a number of “bulit in” advantages, and can do things that large corporations cannot.
In this section you’ll find a number or articles on how to use these natural small business strengths to complete effectively with larger, well capitalized competitors.
Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and corporations, AND a way to market that has virtually no direct cost: Cross and Co-Marketing….
Today, customers have way more choices at hand, whether in terms of technology, restaurant items and other food services, or automobiles. With that huge explosion of choice comes the challenge of making informed decisions, and customers usually lack the information needed to make purchases that…
One of the advantages small business have over larger companies is the ability to change direction, or expand directions “on a dime”. If you aren’t making changes, you are going to get buried by competitors you should be able to compete against using this innate…
One of my favorite topics is how small businesses, even microbusinesses can go up against their giant competitors. Maybe it’s because I love the underdog, or maybe it’s because I believe that local small businesses can offer many many things that companies like Amazon or…
What Your Customers Want From You As a small business owner, perhaps the most important thing to know is what YOUR customers, and prospective customers want. Once you have a good sense of customer needs and wants, then you can identify how you can…
Distance To Connect: The Lever That Small Businesses Need to Understand The size of a company is only relevant to the extent that it provides different opportunities and challenges. By itself it means nothing. That said, the size of a company affects the distance…
Competing With Big Companies And Winning by Robert Bacal If you’ve owned or operated a small business, you know that in almost every sector, there are a few giant corporations that appear to dominate a market. Whether it’s groceries, hair stylists or law firms,…
Partnering: A Business Advantage For The Davids vs. The Goliaths by Robert Bacal Consistent with the philosophy that small businesses can compete with large businesses if they focus on what they can do that the large corporations can’t, we look at how small businesses…
Leveraging Your Cost Free Advantage: Better Customer Experience Via “Small Ball” It’s often the case that small businesses exist in a market that includes at least one, and often many other LARGE businesses or chains. On the surface of it, it would seem that the…
Applying The Principles Of SmallBall To Your Small Business There are a number of things large companies can do that small companies have trouble replicating, due to economies of scale, and available resources. What small business CAN do is all the little things that…
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