You are going to make mistakes with your small business, no matter how experienced you may be. However, it’s far less painful to learn from the mistakes of others, as they navigate the waters of business success.
In this section we’ll highlight mistakes and suggest how to avoid them.
David Berkowitz is billed as “Senior Director of Emerging Media & Innovation for agency 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, and elsewhere.” He authored some material entitled 100 Ways to Measure Social Media,…
Shotgunning – Small Business Death It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to selecting services and/or products on which to base the business. This…
The universe sometimes conspires. I spent a good part of today talking with a colleague about how important is is for a small business owner to understand his or her core business, AND to orient all activity towards furthering the core business. Then I realized,…
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