Here are excerpts from my book, published by McGraw-Hill entitled Perfect Phrases For Small Business. It’s ideal for both new small business owners and the more experienced, and it walks you through most of the steps in running a small business, starting from deciding to build a business right through to the nuts and bolts of being successful.
It’s available for the cost of a couple of coffees at https://amzn.to/2L0p89n
Products, Services, and Describing The Target Market In this major section you explain what you will produce and/or what you will sell, and you provide information about the market and your marketing strategies—past, present, and future. Give details and be specific. While you don’t want to…
Handling Tough Times For Small Business Owners Small business owners will face downturns in businesses, so it’s important to master the mental game of remaining focused so as to “work through” things when they get tough, and to come out the other side. A…
Focus Your Startup By Identifying What Its Success Means To You This is an excerpt from Perfect Phrases For Managing Your Small Business, which is available in book stores and at amazon. Please click the picture for more information. Running a small business can be…
Involving Family, Trusted Advisors As Feedback Sources To Keep You And Your Business Sane Due to the financial, mental, and time demands of starting and running a small business, family and friends can either help or hinder you. Perhaps more important, starting and running a business…
Assessing The External Resources You Need For Your Startup This is an excerpt from Perfect Phrases For Managing Your Small Business, which is available in book stores and at amazon. Please click the picture for more information. It’s nice to think a person can succeed…
Find Out If You Are A Good Candidate For Starting Your Own Business (Checklist) For many people, the dream of starting one’s own business sounds great. And, in fact, for some percentage of people, it works out well. But before you jump in (and let…
Your Small Business Presentation Checklist This is an excerpt from Perfect Phrases For Managing Your Small Business, which is available in book stores and at amazon. Please click the picture for more information. There are some other things to do to prepare for your presentation,…
Audiovisuals In Your Small Business Pitch The use of audiovisuals is particularly effective for business presentations. Graphics communicate complex numbers better than words. For example, a simple bar chart is a great way to show how revenue has grown over the last five years or how the market…
Questions To Help You Understand Your Business Plan Audience Know your audience. Making a business presentation involves balancing your needs with the needs and expectations of your audience. If they expect you to speak to them in a particular format, do it. If they expect a certain…
Begin Your Presentation By Explaining Why You Are There, and What You Hope The Outcomes Will Be An effective business presentation begins with clarity of purpose. If you know what you want from your audience (your purpose), you’ll be much more likely to get it. If…
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