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Work With “Competitors” To Cross and Co-Market And Compete With “The Big Boys”

Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and corporations, AND a way to market that has virtually no direct cost: Cross and Co-Marketing….

How I Got Offered My First Book Contract: The Power of Online Content

How My Online Content Spurred My First Book Contract I once played¬†guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…

THE Prime Directive For Small Business’ Online Presence

Whether you run a small business blog or website, or use social media as a means of communicating with prospective and current customers, there’s one essential principle you should keep in mind. On the surface, it’s a simple idea, but beneath the idea is the…

Interactive Vs. Content Marketing On Social Networking

Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest. Interactive marketing has a…

Before You Start Using Video To Promote Your Small Business, Read This!

According to a recent survey on content marketing, 53% of small business are creating or using some form of content to help sell their services or products. That’s actually remarkably low considering content, while costing time and energy to create, is otherwise free to distribute…

More Resources On Content Marketing

While content marketing isn’t new, it’s taken on huge value in our Internet based world, primarily because the distribution of content can be free or virtually free of the need for direct investment of cash. That’s particularly important for small business. While the term may…

Identifying Your Small Business’ Market and Potential Customers

This is an excerpt from Perfect Phrases For Managing Your Small Business, which is available in book stores and at amazon. Please click the picture for more information. While planning to start up and regularly throughout the life¬†of your business, you need to identify (or…

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