Small business usually lack the budget to buy a lot of advertising or, any at all. Fortunately, if you produce good quality content, whether it is text, images, audio or videos, you can use various tools to use that content to market whatever it is that you have to sell — services or products.
In an era of social media, one of the best things you can do is show off your expertise in ways that are helpful to potential clients, and build trust and credibility.
How My Online Content Spurred My First Book Contract I once played guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…
Whether you run a small business blog or website, or use social media as a means of communicating with prospective and current customers, there’s one essential principle you should keep in mind. On the surface, it’s a simple idea, but beneath the idea is the…
Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest. Interactive marketing has a…
According to a recent survey on content marketing, 53% of small business are creating or using some form of content to help sell their services or products. That’s actually remarkably low considering content, while costing time and energy to create, is otherwise free to distribute…
While content marketing isn’t new, it’s taken on huge value in our Internet based world, primarily because the distribution of content can be free or virtually free of the need for direct investment of cash. That’s particularly important for small business. While the term may…
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