Note: This was published prior to April, 2012 Q: You’ve commented that you’ve seen significant shifts in how people use various social media platforms like Twitter, LinkedIn and Facebook. Could you address that a bit? A: I’m certainly not a long term early adopter of…
Q: Do you think there are fundamental conflicts between the principles and spirit of social media, and doing business/commerce? Robert: No question. It puzzles me that we haven’t heard more people talking about this. It’s a huge “thing”. Q: How so? Robert: Ok. Here’s away to think through…
Q: Some people have suggested that you use multiple Twitter accounts for “evil reasons”. Why do you use more than one account? Robert: Actually, it’s really simple. I have written a number of books on different topics, and also have specialized websites on different topics that…
Q: We are seeing more mention of the importance of “influence” on social media as social media metric, as compared with just looking at the number of friends or followers. What’s your opinion on influence as a metric? Robert: Theoretically, if you COULD measure real influence, you’d…
Q: You’ve made a lot of negative comments about the effectiveness of social media for business purposes. Do you have bottom line advice for small businesses about what they should be doing with respect to using social media? Robert: Yes, I can sum it up in…
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