Social media is the “big thing” these days, but is it for your small business? In this section you’ll find articles on the various social media platforms, and how to navigate them. Discover whether its worth the effort.
LinkedIn is the major social media platform for business oriented people. If you are like many others, you may post longer articles, and updates, but you probably believe that commenting on others’s posts is a good thing. And in fact it should be. However, if…
How My Online Content Spurred My First Book Contract I once played guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…
THE SITUATION You’ve found a complaint on Twitter (short-form platform), and you’ve determined the individual is fairly influential, has followers and reach, and interacts a lot with people. So you have a high-priority situation, worth addressing. TECHNIQUES USED ■ Identify Yourself (Humanize the Interaction) (1) ■ Apologize…
You can’t respond to complaints unless you know they exist. In addition, if your goal is to gather business intelligence about your customers’ wants and needs, you need to know where they are and what they say. To identify people you might want to contact, you need to scan, search,…
It used to be that most customer contacts were made in person, on the phone, or by letter. Then e-mail became more popular and available. More recently, additional “channels” have been added to the mix, including social media platforms such as Twitter, Facebook, LinkedIn, company blogs, websites, and even YouTube…
If you are active on social media, you may receive more comments, complaints or compliments than you can reasonably handle. It’s likely you’ll find it difficult to respond to every person who mentions your company name or brand in a negative way. For this reason, you need to triage…
The Internet, and social media have made a lot more things possible for small businesses, and that’s a good thing. However, making EFFECTIVE use of either of these requires that you learn things about how to optimize your time. Poor use can damage your brand….
Whether you run a small business blog or website, or use social media as a means of communicating with prospective and current customers, there’s one essential principle you should keep in mind. On the surface, it’s a simple idea, but beneath the idea is the…
If you run a small business, you might choose to get your online presence going with an online blog, since the costs for entry are close to zero, at least in terms of direct outlay. The catch is that while it’s easy to set up…
One of the “imperatives” the experts say about Twitter and other social media is that all businesses must both monitor and repair their reputations using Twitter (or other online areas). While there are certainly a number of instances where a company has done something really…
Recent Comments