Is Twitter worth investing time and energy into if you are a small business? Are there any strategies to use? Find out here.
THE SITUATION You’ve found a complaint on Twitter (short-form platform), and you’ve determined the individual is fairly influential, has followers and reach, and interacts a lot with people. So you have a high-priority situation, worth addressing. TECHNIQUES USED ■ Identify Yourself (Humanize the Interaction) (1) ■ Apologize…
Q: Some people have suggested that you use multiple Twitter accounts for “evil reasons”. Why do you use more than one account? Robert: Actually, it’s really simple. I have written a number of books on different topics, and also have specialized websites on different topics that…
Note: Originally written in about six years ago, this article explains why it’s so hard to translate “followers” into sales on social media. Because the huge majority of your followers will actually never see what you post, the challenge is huge. In fact, since this…
Twitter by Numbers – Still “Little Commercial Value” For Small Business I keep hoping I’ll find numbers that validate that spending time on Twitter actually delivers ANY reasonable return on investment. Periodically I look at numbers and surveys, and what I see is that companies…
Recent Comments