Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large companies and corporations, AND a way to market that has virtually no direct cost: Cross and Co-Marketing….
There are really THREE stages of business growth for small businesses (defined as having less than 100 employees). The first is the solo entrepreneur who starts the business and operates it as the sole person in the business, perhaps sometimes assisted by external resources (family…
Whether you run a small business blog or website, or use social media as a means of communicating with prospective and current customers, there’s one essential principle you should keep in mind. On the surface, it’s a simple idea, but beneath the idea is the…
Q: Robert, you’ve just semi-retired after twenty five years running Bacal & Associates as a solo business. Was there ever a point where you wanted to grow your business into something a lot bigger, with employees, and the trappings? Robert: Well, yes and no. Unlike…
Since the advent of Google Adsense, it’s been relatively easy for small business owners with websites to place reasonably looking, page relevant ads on their webpages and earn from them. At times for some, this revenue has been substantial, although those days may be over….
So many people dream of opening up their own business, and for most it remains a dream, out of circumstances or a lack of commitment. Of those that remain, who really do want to own a business, there are two questions that come up very…
Shotgunning – Small Business Death It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to selecting services and/or products on which to base the business. This…
The universe sometimes conspires. I spent a good part of today talking with a colleague about how important is is for a small business owner to understand his or her core business, AND to orient all activity towards furthering the core business. Then I realized,…
These days, everyone and their dogs are struggling for exposure on social media. The major platforms, LinkedIn and Facebook throttle the number of people who will see your posts and updates for their own reasons, making it difficult to “be seen”. In a natural…
Here’s the scenario. The social media platform you use indicates you have 5,000 followers, or friends or people who should be reading and responding to your business related social messages. But wait. You almost never get responses from people even when you post about free…
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