Many small business owners believe that having a presence on social media means they don’t have to have their own website. That’s wrong. There are a lot of reasons why you should have your own business website, so you can create synergy between any social media presence you have, and the web site.
A website gives you much more control over branding, content, and protects you from decisions social media platforms make that can limit your reach. This section is about small business websites.
How My Online Content Spurred My First Book Contract I once played guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never offered a recording contract. Four songs and gone forever, and…
If you own a small business website (and you should), you should also learn a little about SEARCH ENGINE OPTIMIZATION (SEO), which is the practice of writing content, and structuring your website (or blog) so it’s more likely to show up in SEARCH ENGINE RESULTS…
Whether you run a small business blog or website, or use social media as a means of communicating with prospective and current customers, there’s one essential principle you should keep in mind. On the surface, it’s a simple idea, but beneath the idea is the…
If you run a small business, you might choose to get your online presence going with an online blog, since the costs for entry are close to zero, at least in terms of direct outlay. The catch is that while it’s easy to set up…
Since the advent of Google Adsense, it’s been relatively easy for small business owners with websites to place reasonably looking, page relevant ads on their webpages and earn from them. At times for some, this revenue has been substantial, although those days may be over….
Guiding Principles For Your Small Business Website In The Website Imperative For Small Business we explained why you need a web site to represent your business, as opposed to just having a Facebook page, or other presence on social media. Now, let’s look at what makes up…
Social Media Not Enough: Eight More Reasons Your Business Needs A Website By Robert Bacal (Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) #8 Your Profile/About…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3 By Robert Bacal (Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second…
Censorship and Moderating On Social Media By Robert Bacal Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or through their own blogs. Social media relies on engagement in the form of comments from…
Here’s the scenario. The social media platform you use indicates you have 5,000 followers, or friends or people who should be reading and responding to your business related social messages. But wait. You almost never get responses from people even when you post about free…
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