Cognitive bias cheat sheet – Better Humans

Superb article that explains where biases come from, their functions in our lives, and the positives that come with them (not just the negatives. Provides more background to understand ourselves and how we process information when the brain has limited processing capability.

Nearly 200 cognitive biases rule our everyday thinking - Big Think

Interesting article that suggests there are not 20-30 cognitive biases but something like 200 biases. The article references discussions about why we have these biases (save brain time and energy), and suggests all can be boiled down to four significant ones. This giant cognitive bias codex will transform your understanding of yourself.  

3 Examples of The Anchoring Bias in Marketing - Disenthrall

Three great examples of techniques (sales and marketing) that capitalize on the anchoring bias. You probably use these techniques without knowing how they work, so here’s the explanations.

25 Cognitive Biases and How to Apply Them to Your Business | GetVoIP

Nifty post primarily in infographic form that looks at each of 25 cognitive biases and provides a single sentence for each on how businesses can capitalize on them.

The Anchoring Bias Tempts You To Spend - Business Insider

This post explains how marketers and business owners capitalize on the anchor bias to encourage customers to spend more. Learn about how you can use the technique in your business, both as a buyer, and a seller.

58 cognitive biases that screw up everything we do - Business Insider

18 biases not enough for you? 24 is too few? Here’s fifty eight cognitive biases and some good text explanations of how one can avoid falling victim to them in decision-making.

16 Cognitive Bias Traps Small Business Owners Fall Into And How to Avoid Them

Primarily a graphic of various additional cognitive biases presented within the context of small business. There’s a few on this list that are not on other lists.

The Effects of Anchoring Bias on Human Behavior

Research based article on how the anchoring bias is involved in consumer buying habits and decisions. Many references included.

7 Ways Anchoring Bias Can Boost Your Conversions | Venture Harbour

The anchoring bias can mess up negotiations, and be a negative thing, OR you can use this human bias to boost sales by taking advantage of the bias to price, or put on sale, your products and services. Interesting take on how most companies use the anchoring bias to boost sales.

Availability Heuristic Definition and Examples

A great explanation of the “availability heuristic” bias, including some easy to understand examples of this little known or discussed cogntive bias.