By Clarence Henderson
Marketing practitioners often find themselves so preoccupied with the hard work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every once in a while to step back, gain a little perspective, and engage in some serious strategizing.
(Added: 30-May-2005 Hits: 1056)
By Kate Schultz
Maximize your use of brochures, newsletters, word-of-mouth advertising and other small business marketing tools.
(Added: 23-Mar-2005 Hits: 753)
By Kevin Nunley
Ever run an ad in an ezine or newspaper and get no response? When this happens, most people are baffled. They blame the publication, ezine, or website for the lack of response. But the problem is usually the ad itself. No one wants to hear that their lack of response is due to the ad they painstakingly crafted. But with a few simple fixes, that ad can pull sales the way it was supposed to.
(Added: 23-Mar-2005 Hits: 551)
By Michele Schermerhorn
According to the author, if you can answer five key questions about your business you have already begun creating a workable marketing plan. See how asking and answering questions about your customers, your success measurements, and your competitive advantage will help you develop your perfect marketing campaign.
(Added: 4-Oct-2005 Hits: 1086)
By Bobette Kyle
Many times, ill-conceived notions and perceptions reduce the meaning of the word “marketing” to a shadow of it’s true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as pyramid programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing.
(Added: 5-Apr-2005 Hits: 594)
By Debbie Jenkins
The author provides seven key areas in marketing efforts that should be analyized for redundancy and waste. You can learn how over production, over capacity, and over complication can blow your marketing budget. You will also learn how to reduce your communication costs and lead costs.
(Added: 4-Oct-2005 Hits: 758)
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