Marketing and Sales Planning

Learn about how to develop exceptional marketing plans

Unique Ideas for Getting Your Product Noticed

By Joel Sussman: How do you gain entry into people's awareness when they're automatically filtering out probably 95% of the marketing messages they're barraged with? Well, one way is to "think outside the box". I wouldn't be using that hackneyed cliche if it wasn't for the fact that I recently had a pizza delivered to me in a blue box that consisted of an ad for Nivea� for Men skin products. The message on the top of the box says: "The good news? Your face isn't a pizza. The bad news? Your face isn't a pizza. (That means you can't order another one. So take care of it.)" On five different surfaces of the box, there appeared the Nivea for Men logo and the slogan "More evolved skincare". The product's website address was also printed on top of the box.

Developing a Web Site Marketing Plan: a 5-step Process

By Bobette Kyle: Do you have a marketing plan for your Website? If not, it is time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder

Web site advertising, internet marketing advertising, ezine advertising, and newspaper advertising strategies and ideas that produce more responses and sales

By Kevin Nunley: Ever run an ad in an ezine or newspaper and get no response? When this happens, most people are baffled. They blame the publication, ezine, or website for the lack of response. But the problem is usually the ad itself. No one wants to hear that their lack of response is due to the ad they painstakingly crafted. But with a few simple fixes, that ad can pull sales the way it was supposed to.

The Psychology of Successful Sales

By Yanik Silver: Learn how a hidden psychological "trigger" makes prospects practically line up and beg to do business with you. See how your marketing strategies can improve.

Proven Direct Mail Marketing Techniques

By Yanik Silver: If you think "junk-mail" doesn't work...you're absolutely right! However using highly targeted direct mail will almost always work. Maybe you've heard that 1% or 2% is the industry standard - well I'll show you how you can multiply that figure many times over.

Writing Ads, Sales Letters, Web Sites, and Commercials that Get Results

By Joel Sussman: Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.

Postcard Marketing: an inexpensive marketing method

By Martha Retallick: A series of articles about postcard marketing as an effective marketing tool. The titles are: Build Your Own No-Cost Mailing List, Follow Up with Finesse, Begin With The End In Mind, Getting Ideas for Your Postcards, Refrigerator Door Mindshare, and Use the Right Yardstick: Measuring the Return on Your Direct Mail Investment.

Qualifying Customers, Time Management Insights, Getting Control of the Sales Process, and How to Avoid Wasting Time on Unnecessary Proposals

By Art Sobczak: Many of you have a sales process that often requires a formal proposal in order for a prospect to become a customer. And if you%u2019re like me, you%u2019ve been burned in the past by someone who you thought was a hot prospect, consequently you jumped through hoops for them to crank out that detailed proposal full of price quotes, charts, graphs, and glowing testimonials , only to call back and have the wind gut-punched out of you by a prospect who said, %u201CWe went with someone else, thanks anyway.%u201D Or, %u201CWe decided to hold off.%u201D

4 Ways To Build Buzz For Your Brand

By Joanna L. Krotz: What is a brand? It's the promise you make to customers. It's the "emotional connections that create feelings of loyalty to a product or a company," says Jim Bolton at Ridge Associates, a coaching firm in Minneapolis. It's how you distinguish yourself from competition and capture mind and market share.

How To Capture Wary Customers

By Joanna L. Krotz: Nobody gets something for nothing. If you want customers to give you the time of their day, give them something of value first. Learn how to show that you care about the customer to ensure their loyalty to your business products and services.

6 Ways To Build Up Trust And Ramp Up Your Marketing

By Joanna L. Krotz: You ought to focus on how you can demonstrate to customers that, no matter what goes on around the world, you, at least, can be trusted. Mind you, trust isn't something you can fake. You must sincerely mean what you say and do. But there's no reason to be shy about getting out the message.

The Strategic Marketing Plan

By Clarence Henderson: Marketing practitioners often find themselves so preoccupied with the hard work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every once in a while to step back, gain a little perspective, and engage in some serious strategizing.

Ten Secrets of Super Successful Meeting Planners (Expert Information)

By Susan Friedman: Here are some strategies you can use to become a successful meeting planner. Use tips for planning and organizing to enhance your planning skills by asking such questions as how does this potential meeting fit into your company's corporate goals. If you don't always create a pre-, at- and post- meeting plan, learn how effective their usages can be to your next meeting.

Key Marketing Questions - Planning Your Marketing Campaign (Expert Advice)

By Michele Schermerhorn: According to the author, if you can answer five key questions about your business you have already begun creating a workable marketing plan. See how asking and answering questions about your customers, your success measurements, and your competitive advantage will help you develop your perfect marketing campaign.

Marketing Planning Made Simple - Another Small Business Power Tool (Expert Advice)

By Douglas Hanna: The author cites six simple components of the marketing plan creation process. If you are familiar with: the situation, the market, your strategy, your tactics, your objectives, and your budget you are well on the way to designing a fool-proof marketing plan. Read the details below.

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