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Marketing and Sales Planning
Learn about how to develop exceptional marketing plans
Completing the Annual (Marketing) Planning Process (free planning advice)
By Laura Patterson:
A case study approach that explains the value of developing and implementing an annual marketing plan. (Ed)
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster(Expert Information)
By Kevin P. Dervin:
The author of this article provides an ABCD marketing strategy for you. You'll learn how important analysis and preparation are for getting started on your marketing plan. See what the author means by 'Building Lead Generation' and 'Create Sales Conversion And Reselling Processes' and how these process fit into your marketing planning activities. Tips on maintaining and upgrading your new marketing plan are also provided.
The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? (Expert Information)
By Debbie Jenkins:
The author provides seven key areas in marketing efforts that should be analyized for redundancy and waste. You can learn how over production, over capacity, and over complication can blow your marketing budget. You will also learn how to reduce your communication costs and lead costs.
The Process of Change in Marketing Approaches (Expert Information)
By Alvin Chan:
This article neatly explains the differences between the traditional approach to marketing and the customer-centric approach to marketing and why marketing geared towards the customer is preferable. Also, how to transition from your traditional marketing plans to a customer based market plan is discussed.
Marketing Plan Write Up - What to Include
By Bobette Kyle:
For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Website's validity to others in the company, a lot of back-up detail may be appropriate.
Strategies for Internet Marketing Plan
By Bobette Kyle:
An overall marketing strategy is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and marketing strategies in your plan will point you toward the best action. Without a strategic plan, you risk becoming unfocused in your marketing efforts, resulting in guesses about what might be best for your business
Five Concepts To Improve your Marketing Results
By Joel N. Sussman:
FACT: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your marketing program should be developing and using your communication skills. If you're shy or antisocial (and we all have our moments), then you're creating a severe competitive and financial disadvantage for yourself and your business. The other extreme is coming on too strong. It you do that, then people will start avoiding you like the plague; but if you cultivate the ability to casually mention your business in the course of friendly conversation, without trying to close sales or get on-the-spot commitments, then you'll discover a potentially lucrative source of customers. Following up at a later time with the prospect is necessary, but at least you've set the stage for a future business relationship
Strategic Marketing for Long Term Success
By Dana Baldwin:
Times are tight, business is lousy, right? We can't be bothered worrying about long term image building when we are worried about our next order, if there is to be one, can we? While there is much to be said for surviving this downturn, there is also much to be said about starting to plan for the next upturn, as well.
Developing a Web Site Marketing Plan: a 5-step Process
By Bobette Kyle:
Do you have a marketing plan for your Website? If not, it is time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder
Marketing Planning - Evaluating With SWOT Analysis
By Bobette Kyle:
It is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well when conducting strategic planning for any company - online and/or offline. A SWOT is one such analysis. SWOT stands for strengths, weaknesses, opportunities, and threats.
8 Lessons in Strategic Marketing, A La 'Daddy Daycare'
By Bobette Kyle:
I'll bet you thought "Daddy Daycare" was a kid's comedy, right? Wrong. It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.
Marketing Definitions Change
By Bobette Kyle:
Many times, ill-conceived notions and perceptions reduce the meaning of the word "marketing" to a shadow of it's true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as pyramid programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing.
How to Get Started on Your Marketing Plan
By Bobette Kyle:
When developing or updating a marketing plan, knowing where to start is often a challenge. This article explains information gathering and gives 11 ideas for getting started.
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