Newest Additions
- Visit the NEW Small Business Resource Center
- Are You Competing With Yourself On Social Media? (Small Business)
- David & Goliath Small Business Strategies: Winning Against The Monster Companies
- Stop Lying To Yourself And Others About "Not Having Time"
- New Article Series: Why Employee Engagement HAs Been A MASSIVE Failure And What To Do Instead
- Eight Ways To Help Your Administrative Staff Support You
- Why You Believe In Wrong, Dumb Or Useless Ideas: Employee Engagement, Learning Styles, MBTI
- Better Team Decision Making: Understanding The Four Group Decision-Making Modes
- Dealing With Present And Future Workplace Challenges For A Better Workplace
- Employee Suggestion Programs Can Backfire: Seven Things To Avoid For Success
- The One Thing, And One Thing ONLY That We Know About Leadership
- Managing Millennials: Do You Have To Do Things Differently
Popular Workplace Topics
We have hundreds of articles to help you become more successful in your workplace. Below are the most popular topics. For even more go to the articles main page
- ARTICLES MAIN PAGE
- All Work - No Play: Weird and Wonderful Humor and Satire
- Bacal's Never Ending Interviews
- Change Management & Leadership
- Communication & Conflict
- Complex Systems And Real Life
- Controversial and Social Commentary
- Customer Service
- Employee Engagement: Complete Failure (new)
- Managing Difficult And Problem Employees
- Human Resources
- Management and Supervision/Performance Appraisal
- Performance Management, Appraisals, Goal Setting and Reviews
- Presentations and Public Speaking
- Small Business (General)
- Small Business (The Inner Mental Game)
- Social Media
- Teams and Team Building
- Training and Learning
Do You Need Help With...
- Browse All Our Mini-Guides
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Bacal's Books
Getting Published: What Publishers Look For
Well, almost all look at how your book will make them money. In your book proposal you'll be asked to tell potential publishers what makes your book unique, competing books, why your book is different, the features the book has, its uniqueness, and how you see it marketed.
Publishers will be happier if you show you have a clear idea of how YOU will market the book, because their marketing muscle only goes to a fraction of the books they publish. They look at whether your book will sell itself, and whether YOU can sell it. If it's not clear to them that these two things happen, the chances of being published are smaller. They also want to know that you know your audience, and that the market for the book, and potential sales, is large, and accessible.
Remember you have to sell your book first to publishers, and publishers get sold, when they realize you can sell your book to readers. It's the way it is. That's why your book proposal is so important, because it gets you through initial screening. No commercial potential. Sorry, you'll have to publish another way. More on book proposals later on. I'll see if I can post one of my successful proposals.