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If Social Media Is The Answer, What Is The Question? Articles By Bacal Where Social Media Meets Business
Social media is one of the most extreme examples of over-hype that I've seen in my lifetime, particularly with respect to the admonition that if your business doesn't use social media, it will become extinct. That's not to say social media has no value, but for most companies it will have either little value or actually end up as a cost center.
I've written a number of articles on social media and business that tend to the contrarian. After all, how can you stand out in the crowd (differentiate from competitors) if you do what the crowd does?
Idealizing Social Media Costs Millions In Waste
You can't have a powerful social media strategy unless you ensure you understand social media and HOW PEOPLE REALLY USE IT. If you have an idealized perception of social media it's will cost you, and big time.
How To Develop A Social Media Strategy In A Parable By Robert Bacal
For people who prefer the blunt truth in story form, in this case, about social media strategy development.
Developing A Social Media Strategy For Your Organization
If you want to use social media for business purposes, read this first!
Social Media Empowering Customers? Balderdash
Find out why all the claims about social media empowering customers is just plain wrong, and based on a lack of understanding of power and influence.
Social Media and 50 Million Frenchmen Can't Be Wrong
Sadly we seem to be in an era where popularity determines what is "true". That so many people are saying simliar things about social media effectivenes does not make it so.
The Church Of Social Media
Ever strike you that all the talk about the power of media sounds remarkably like the sermons, faith and belief found churches? Except without G*D, and all?
The Big Social Media Lie: Disagreement = "Don't Get It"
When social media proponents talk, they label anyone who disagrees by saying "They Don't Get It". Why? Maybe because their fanaticism is not based on data, or track record, but simply on faith and belief, NOT evidence. Why else would they put down CEO'S, executives and so on?
Why We Get So Much Faulty Information About Social Media
We are inundated with poor data and incomplete information about social media that makes it appear far more useful for business than is warranted. Why? Conspiracy?
If You Want To Measure Social Media ROI, Measure IT, Not Something Else
It's not easy to measure whether social media works, but the solution isn't to use metrics that are really measures of activity and not results.
Fact, Opinion, Truth in An Era of Information Overload, or..
There's so much information available to us, yet we may be getting less and less able to understand the world around us. Scary stuff!
Giving The Business To Social Media Research ( Book Excerpt)
Most of the research you see posted about the effectiveness of social media is biased, suffers from poor methodologies, and comes from sources with hidden agendas. No, not paranoia or conspiracy, but the result of zeal and lack of objectivity.