Newest Additions

Popular Workplace Topics

We have hundreds of articles to help you become more successful in your workplace. Below are the most popular topics. For even more go to the articles main page

Speeches and Presentation Improvements

Check out the book on the British Amazon site Check out amazon for complete information on the print edition In Canada? You can get this from within the country via The Kindle version can save you tons of money, and you can read it on almost any device with the free reader software Buy the PDF from us and save BIG. And, yes you can print it out or view it on a screen.

Five Ways To Be More Credible When Doing A Presentation Or Speech

When doing public speaking you want your audience to see you and your content as credible, but most speakers don't pay much attention to creating that. There are a number of techniques you can use to come across as worthy of listening to, so you can increase your impact as a speaker.

Be Perceived As "Similar" To Audience Members

The more the audience sees the speaker as similar to themselves, the more credibility they assign. Use their language when possible, and dress accordingly, but also to convey an air of professionalism. The exception is if you are a world wide recognized guru, and in that situation you still don't want to highlight how "different you are".

Make Forceful Points, But Not Absolute Points

Clearly you believe what you are saying, so make your main points forceful, but keep in mind that if you sound too dogmatic or inflexible, the audience will see you as credible, and may even challenge you publicly.

Present Points On Both Sides

Show you are fair and cover points, and pro's and con's related to your message, NOT just the pro's. If the audience sees you as selling a particular agenda, they will immediately downgrade your credibility.

Soft Peddle Your Expertise

A mistake inexperienced speakers make is to try to shove their own expertise and experience down the throats of the audience. When speakers constantly highlight their qualifications, or expertise, it has the opposite effect. Establish your expertise by NOT talking about how good you are, but SHOW them how good you are via your logic, power of your words, and so on. (I ask those introducing me at speaking engagements NOT to introduce me as an expert.)

Handle Questions and Challenges - No BS

Audiences look at how you handle those that disagree with your message. Mess that up and you'll lose any credibility you establish. Be honest, and as transparent as possible, and DO NOT OVER EXPLAIN, because over explaining will sound defensive, and defensiveness will destroy credibility. If you don't know the answer, say so. If someone disagrees, do not argue. Make your case quickly, then move on.


Simple tips, but you need to be prepared before you go in. Have a plan to deal with questions, and disagreements. Never oversell.

There are more techiques you can use to enhance your credbility as a speaker, and deal with tough, resistant groups who may be hostile. Below is a preview of our Public Speaking Mini-Guide- Dealing With Difficult Groups.

About Company

Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.


Robert Bacal

About The Company
About Our Websites
Privacy Policy

Our Related Websites

Building Bridges Between Home And School For Educators
Just for teachers, administrators and school staff

Angry Customer Guides and Defusing Techniques
Hundreds of tips and techniques for dealing with nasty people.

Customer Service In Government

A site dedicated to those in the public sector who deal with difficult, angry, frustrated taxpayers.

Bacal & Associates Store
Free and paid guides, books, and documents on business, management and more.

We Believe

  • Training sessions should ALWAYS be customized to fit YOUR context.
  • Our role is to make you self-sufficient and self-sustaining.
  • Fees should be reasonable, fair, and flexible to fit different budgets.
  • The only way to further success is to challenge the existing "wisdom" through critical thinking and basing our services and books on a complex reality.

Get in Touch

  • Phone:
    (613) 764-0241
  • Email:
  • Address:

  • Bacal & Associates
  • 722 St. Isidore Rd.
  • Casselman
  • Ontario
  • Canada, K0A 1M0